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Reach and Frequency
– Calculated on annual average

• Unique Viewers (Monthly Average) – 75,000
• Page Views (average per month) – 4,100,000

Demographic Profiles

• 97% male audience
• 31% of male population is between the ages of 21–34; 39 % is between the ages of 35-55
• 43% have an annual household income of $100,000 or more
• 84% are business professionals, proprietors, or managers
• 31% are interested in new job/career opportunities
• 64% plan to travel for business in the next 12 months
• 82% are college graduates; 39% have a post graduate education
• 71% are married; 39% have children
• 76% own their own home
• 12% plan to buy a new home in the next 12 months
• 89% currently own investments
• 60% plan to buy stocks/mutual funds in next 18 months
• 80% access the Internet through Broadband (high-speed)
• 89% have purchased something over the Internet in the past 12 months
• 86% plan to purchase something over the Internet in the next 12 months

Purchasing Profiles

Over the next 12 months:

• 35% will purchase a car
• 75% will purchase sporting goods/apparel
• 70% will purchase airline tickets
• 48% will rent a car
• 70% will book a hotel
• 77% will purchase clothing
• 66% will purchase music/books
• 56% will purchase electronics
• 30% will purchase computer hardware
• 40% will purchase computer software
• 34% will purchase household appliances
• 3% will purchase a recreational vehicle
• 5% will purchase a pool/spa/hot tub
• 22% will purchase insurance (life, auto, etc.)
• 9% will purchase a club membership
• 33% will purchase golf equipment
• 16% will purchase fishing/hunting equipment
• 29% will purchase video/computer games
• 68% will purchase sports tickets
• 52% will purchase theatre/concert/other event tickets
• 29% will purchase internet service
• 13% will purchase satellite TV
• 28% will purchase cable TV services (DVR, HDTV, Digital)
• 20% will purchase or rent a vacation property
• 20% will purchase automotive products
• 21% will do a major home improvement
• 32% will purchase pet supplies